SILVER FOR EVERY DAY. GOLD FOR FOREVER.
Vàng New York started long before it had a name. My mom came to New York from Vietnam with nothing but determination. She apprenticed in Chinatown, learned the trade, built trust, and opened her own gold shop on Canal Street.
Her shop was more than a business. It was survival. Wealth. Identity. A place where cultures crossed and people came not for just jewelry, but to extend legacy.
I grew up behind those glass cases. Watching people line up down the block (before NYC lines were a norm) for permanence, not trends. That’s where I learned what gold really is: value, heritage, and something that outlives you.
Today, I carry that forward with Vàng New York. Silver is our everyday foundation — durable, versatile, always in play. Gold is our forever — mostly vintage, released in limited drops of 14k and 18k. Meant to last. Meant to be passed down.
The word Vàng means gold in Vietnamese. This is my tribute to my family, to Chinatown, and to the culture that raised me.
Silver for everyday. Gold for forever.
♡ Jen Truong, Founder
What we're made of
Materials: Solid 925 silver (92.5%) / Solid 14K gold (58%) / Solid 18K gold (75%) / Sustainability: Crafted in solid metals, never plated. Built to last.
Care: Made to be lived in. Maintain shine with a soft cloth. / Availability: Small-batch drops. Limited availability.
Solid sterling silver (92.5%). Never plated. Built to live in, made to layer, easy to care for. Often finished with rhodium for extra shine and protection. Keep it fresh: Store in an airtight container when not worn.
Why it matters?
• Everyday wear: Versatile, durable, always in rotation
• Real value: Polish it, keep it, it lasts
• Accessible luxury: Solid silver without the markup
14k gold is 58% pure gold alloyed for strength. A balance of fine and functional — ultra durable, hypoallergenic, and resistant to tarnish. Gold you can wear every day.
Why it matters?
• Everyday luxury: Strong enough for constant wear (never take it off)
• Balanced value: Holds monetary value while you're wearing it
• Versatile tone: A gold shade that works with everything
18k gold (75%). Higher purity, fewer alloys, deeper hue. Slightly softer than 14k — more refined, more precious.
Why it matters:
• Rich hue: Deeper, more saturated gold
• Investment: Higher purity, higher value
• Prestige: Rare and elevated
Silver is our foundation — timeless, versatile, always in play.
Gold is our forever — mostly vintage, limited drops in 14k and 18k, designed to outlast
Silver for everyday. Gold for forever.
Buy less. Wear more.
Silver for everyday. Gold for forever.
Our Ground rules
1. No plated metals. Ever.
2. No overproduction. Gold drops only.
3. Silver made to live in.
4. Gold that lived before you. Gold that will outlast you.
5. If it doesn't last, it doesn't belong here.